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This web page liveat100.com states the following, "Modern Residences Coming Spring 2020 Join our time capsule project! One Hundred is a striking 36-story apartment tower designed by world-renowned architect Jeanne Gang." We viewed that the webpage also stated " Located in the Central West End at the northeast edge of Forest Park, this building assures an uncompromising commitment to modern design in a natural setting and promises breathtaking views of St Louis and Forest Park where city meets nature." It also said " Architecture by Studio Gang Architects." The header had one hundred as the highest ranking search term. It is followed by st louis, residential, and luxury which isn't as ranked as highly as one hundred. The next words they used was design. modern was included but might not be understood by search engines.